About Us

We Enable Technology Brands Go-To-Market in India.

We are more than just a Tech PR firm

We work with market leaders, niche players, and disruptive startups running successful campaigns with each one of them.

Acknowledged exponents of Zero Budget Marketing and Growth Phase PR, terms newer than our decades-old practice, we have grown along with our clients.

Whether you want to launch your latest innovation, build advocacy, drive business momentum, thought leadership, or pay attention to your online brand reputation, we have the experience, expertise, and desire to deliver strong measurable results.

We are more than just a tech PR firm. We are your brand champions.

How We Bring Immense Value To Your Project

Domain Expertise

Beyond understanding technology, we stay abreast with the latest developments, issues, and trends in your domain.

Rich Experience

While our members on the field are young and energetic, the managers who guide them are seasoned hands.

Creative Thinking

To stay ahead and win, we apply simple yet creative ideas that connect with audiences and deliver the results you need.

Industry Connections

We enjoy excellent relationships with media, influencers, partners and industry associations.

Measured Outcomes

We believe in strong planning and even greater focus on managing outcomes on every project.

Integrated Tech PR Service

We apply what you need to achieve goals - media relations, content, and audience engagement.

What our clients say about us

★★★★★ 5/5

"I worked with Daya to help launch AVG into India. Deep-rooted in his understanding of media, customer, and channel side dynamics in the Indian subcontinent, Daya played an active role in shaping our India market development strategy and followed this up with excellent execution, on a quarter on quarter basis, consistently. He is an excellent business partner and someone I would work with again in the near future."

Michael Jordan

Director Channel and Inside Sales , AVG

India Partner For CodeRed Security PR Network

The Code Red Security PR Network offers cybersecurity vendors looking to build a profile in a competitive market the opportunity to work with security PR specialists globally. Each agency in the Code Red network has been hand-picked for its in-depth experience in the IT security market place. The aim is to simplify the task of marketing and corporate communications executives at security vendors in finding and managing specialist agencies to develop and execute multi-country PR campaigns, which can be coordinated either centrally or on a country-by-country basis.

Passionate Leadership

With decades of experience leads a strong team of multi-faceted, experienced professionals

Dayanand Muthukrishnan

Founder

Publicist, Digital Marketer, Brand Evangelist, Social Entrepreneur are some of his well-known avatars.

A storyteller at heart, he has been involved with the information technology industry since the early ’90s. Adept at presenting complex innovations in a simple, easy to understand language, he leads his team from the front.

Under his leadership, EXL PR has driven market-leading initiatives, including India’s first “Build Your PC program” for engineering graduates and the “IPv6 migration Campaign”, to name just a few.

An avid traveler, he loves exploring the unknown.