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Strategic roadmap illustrating key steps in India market entry and brand building for tech companies

Technology PR Agency for India Market Entry

Accelerate Your Technology Brand’s
Growth in India

EXL PR helps global technology companies navigate, succeed, and scale in India’s dynamic market with India Market Entry,  Building Brand Awareness, Partnerships, and PR solutions.

For over two decades, we have been at the forefront of promoting disruptive solutions that transform various aspects of our lives, @work, @home, @study, and @play, to name just a few.

With an experienced team and a presence in major markets across India, we offer an integrated, specialized bouquet of tech PR agency services to help you win in the Indian market.

Who We Partner With

We partner with innovative technology brands aiming for powerful India market entry and business growth

Icons represent EXL PR’s integrated services for global brands to Launch in India

Global Brands​

Companies keen on fast tracking entry and visibility in the Indian market

Visual icon symbolizing core offerings - public relations, demand generation, content marketing, and partnership development tailored for mid-market companies

Scale-ups

Firms building on early wins, needing brand amplification and new growth strategies.

Icon representing EXL PR’s integrated technology PR, demand generation and content marketing services in India for disruptive startups

Disruptive Startups

Startups with breakthrough solutions requiring high-impact stakeholder engagement.

Our Integrated Services for India Market Success

India Market Entry Support & Services

We ensure your market entry is seamless by conducting comprehensive sales opportunity assessments, identifying and engaging with the right partners, and executing high-impact proof-of-concept projects with marquee Indian accounts. Our team also enables showcase opportunities at key technology forums and access to pivotal Indian government tech initiatives—delivering every advantage your brand needs to succeed.

Thought Leadership & PR

EXL PR positions your executives as trusted industry authorities by securing impactful op-eds, engaging them in high-profile roundtables, and winning speaking slots at India’s most visible technology events. Through compelling narratives and ongoing media engagement, your leaders become sought-after voices who drive conversations, influence decisions, and earn lasting credibility in the Indian tech landscape.

Demand Generation

EXL PR fuels your pipeline by orchestrating data-driven, multi-channel demand generation campaigns that put your brand in front of decision-makers who matter. We activate influential voices through targeted influencer partnerships, energize your audience with joint marketing initiatives, and design custom events that bring your solutions to life. Every campaign is engineered to showcase your brand’s value and generate qualified leads.

Brand Building & Awareness

EXL PR elevates your brand’s presence and credibility through strategic media and analyst relations, compelling market education initiatives, and integrated campaigns across top media platforms, industry thought leaders, and influencer channels. By combining data-driven storytelling with high-impact outreach, we amplify awareness and drive authentic engagement—positioning your company as the partner of choice in India’s competitive technology landscape

Partnership Development

We unlock meaningful connections with key distributors, leading R&D centers, and influential government bodies, and other key stakeholders across India’s innovation ecosystem. We also help open doors to valuable analyst relationships, and collaborations with trusted influencers in your industry. By building alliances that drive visibility, trust, and long-term business outcomes, we empower your company to lead, influence, and win.

Localized Content Development

We create messaging that bridges cultural gaps and drives revenue growth in India. For new entrants, we adapt global narratives and create fresh content that help connect with local audiences. For growth-phase companies, we turn early customer successes into compelling success stories and sales enablement tools to accelerate pipelines.

Whatever Your Goals, We Deliver Results You Need.

Proven Tech PR Legacy in India

1 Yr+

TECH PR EXPERIENCE

Accelerating India market success for 100+ clients across Cybersecurity, Storage, AI/ML, Quantum, IoT, Robotics, Fintech, Healthtech, Edutech, Industrial Tech, and more

1 %

Exclusive India partner

Exclusive India partner of CodeRed (Cybersecurity) and Plexus PR (B2B Tech), connecting you to global PR best practices and network

1 %

Multi-Year Engagement

Trusted by leaders like Quantum, Belkin, AVG, Ingram Micro, and Fortinet. 80% of clients choose multi-year engagement.

What our clients say About Us

Rated 5 out of 5
"EXL has shown superb and phenomenal expertise in conducting public relations and marketing tasks that successfully elevates Synology brand awareness and product knowledge among the Indian market. I thoroughly enjoy the professionalism, the attentiveness, and importantly the willingness to strive for excellence from the EXL India team."
EXL PR Client Tony Chu, Regional Marketing Specialist of Synology
Tony Chu
Regional Marketing Specialist, Synology Inc.

Success Stories from Diverse Tech Sectors

Transforming a Enterprise Data Security providers presence in India

A global cybersecurity vendor partnered with EXL PR to transition from an understated industry provider to a recognized thought leader in India’s fintech payments ecosystem. Through strategic media engagement and rapid-response PR, the company quickly established itself as a go-to source for cryptographic innovation—achieving extensive executive media exposure, deep vertical publication coverage, and thought leadership that transformed its market perception.

How a Technology Leader Elevated Its Presence in India’s EV Sector

A global technology solutions provider partnered with EXL PR to enhance its presence in India’s rapidly expanding electric vehicle (EV) sector. Through a targeted thought leadership and media campaign, the company positioned itself as a comprehensive design-to-manufacturing partner, securing impactful media coverage, executive recognition, and forging strategic industry partnerships that solidified its role in India’s electrified mobility future.

Global Data Storage Provider Repositions its Leadership in India’s Digital Economy

A leading global data storage provider, well regarded for its B2C products, partnered with EXL PR to reposition its brand in India’s rapidly evolving enterprise tech landscape. By transforming B2B product launches into immersive media events and driving thought leadership, the company sparked significant market momentum, achieving a substantial increase in enterprise inquiries and establishing itself as a key enabler of India’s digital transformation initiatives.

Why Choose EXL PR?

Your Go-To-Market & PR Partner in India

Entering a new market can be daunting, but you don’t have to do it alone. We provide end-to-end support to help you navigate the Indian landscape, build brand awareness, and drive adoption of your solutions.

We understand your business, market needs, regulatory environment, and buyer behavior.

CodeRed & Plexus PR Network, plus Asia media/agency reach.​

20+ years in India’s tech ecosystem, plus extensive channel, distributor, and press relationships.

Agile, senior-led team focused on outcomes, not overhead.

Ready to Turn India Opportunity into Success?

Unlock India’s vast technology market potential with strategic PR, and proven market entry solutions designed to accelerate your growth.